Awarded Best Campaign
A semester long project to create an advertising campaign using AI to innovate and push the limits of creativity.
PURINA:
Sell Gen Z more of our wet dog food, using AI.
Team ‘24:
Okay. Introducing PURINAI, an AI model that lets you know what your dog is really thinking.
How it works
PURINA will launch their AI model within the Purina App or Website. The AI can only be accessed by scanning a QR in the exclusive can.
We want to meet dog owners where they are at so we created Immersive activations in high-traffic areas (baseball stadiums, parks, and urban centers), to drive hands-on trial and adoption of the new AI technology.
2.
Using a three phase plan we will reach dog owners out of home during the Summer and Outdoor seasons, use the Holiday season to leverage familial connection with a National Christmas Commercial, and finally during the Spring we emphasize pet wellness and health.
3.
It’s a simple question.
If you would like to view more information about the PURINAI campaign you can view the Campaign Deck here.
Team ‘24: Connor Gould, Ana Roberson, Cole Shelton, Matt Jones, and Eliott Trinh